PICAXE-08M2 microcontroller chip.
PICAXE is a neat entry-level microcontroller system that is relatively cheap to get started with. The chip is programmed with a simple serial connection and the BASIC development environment is free! PICAXE has some excellent educational applications and support, and is a great entryway into more complicated embedded systems. If you're look for a place to start with microcontrollers, PICAXE is a great way to go!
If you are interested in Internet of Things (IoT) or M2M projects check our open source sensor platform Waspmote which counts with more than 100 sensors available to use 'off the shelf', a complete API with hundreds of ready to use codes and a low consumption mode of just 0.7µA to ensure years of battery life.
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